Episode 3 Pt 2: Interview with Roy Hawker from WOMF
Friday, January 30th, 2009 | Advertising, Marketing, PR, Web | No Comments
Radio advertising is a huge driver to boost the performance of the web. But combine consumer word of mouth with radio & media partners and the result is the Word Of Mouth Forum (www.womf.com). Roy describes the concept and challenges of launching a truly global brand online. His 15+ years of experience in advertising brings a depth of knowledge that is impressive.
Location: Colour Chiefs
Episode 3 Pt1: Chewing Redskins at Colour Chiefs
Tuesday, January 20th, 2009 | Advertising, Chew News, Graphic Design, Marketing, PR, Print, Professional Development, Video Production, Web | No Comments
What’s been happening with the Crew…….
Episode 2 Pt 4: Question Time with The Chew Crew.
Sunday, January 11th, 2009 | Graphic Design, Marketing, PR | No Comments
Empty glasses at the Brews Brothers as the final part of Episode 2 takes shape.
How better to tackle the Economic Crisis than having a few beers and getting down to Business, driving your business with targeted advertising. Chris and Gerard tackle how to start a PR company in Toowoomba.
Episode 2, Pt 3: The Chew Crew discuss the marketing ploys of ‘Australia’ the movie.
Sunday, January 4th, 2009 | Marketing, PR | No Comments
As the beers begin to flow at the Brews Brothers, the Chew Crew loosely attempt to make sense of the marketing ploy behind ‘Australia’ the movie. Was it ‘landscape product placement’ with a story line attached? The web, mobile and media blitz has been awesome, but has the movie lived up to expectations? Let us know by leaving a comment below.
Episode 3, Pt 3: The Chew Crew discuss the marketing ploys of 'Australia' the movie. [5:12m]: Play Now | Play in PopupEpisode 2, Pt 2: The Chew interview Mike from the Brews Brothers
Wednesday, December 24th, 2008 | Advertising, Chew News, Graphic Design, Marketing, PR, Print, Video Production, Web | 1 Comment
Starting a business?? Get an insight into how Mike got the ‘Brews Brothers’ off the ground & how the home brewing process works. Located in Woolloongabba, Brisbane, The Brews Brothers is the micro brewery where they help you brew the perfect home brew. Visit their web site at http://www.brewsbrothers.com.au.
Are social media sites a complete waste of time?
Friday, December 19th, 2008 | Marketing, Web | No Comments
“Everything I’ve seen from the Web 2.0 camp has pretty much indicated it will only appeal to people who want to spend all day diddling around with “interactive” websites to find inaccurate information created by other ill-informed people who also want to spend all day diddling around with “interactive” websites.” - Matt Wolejko
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Episode 2, Pt 1: What’s been happening with the Crew
Thursday, December 18th, 2008 | Advertising, Chew News, Graphic Design, Marketing, PR, Print, Professional Development, Video Production, Web | No Comments
Episode 2, Pt 1: What’s been happening with the Crew
Viral still got a heart beat?
Tuesday, December 9th, 2008 | Advertising, Marketing, Web | No Comments
We’re big fans of this nice little campaign that’s come out of our “friendly” NZ neighbors. I speak to people all the time who say viral doesn’t work - I don’t know about you but I received this video maybe 4 times in a week! I think as a medium it’s still got legs!
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Perkonomics
Thursday, December 4th, 2008 | Chew News, Marketing | No Comments
I refer to the latest Trend Watching report which discusses a concept (very relevant to Gen Y) named Perkonomics. Delivery of perks by brands is not a new concept by any means, but considering we are moving rapidly towards a consumer driven society expect company or brand related perks to be a common part of the business to consumer (B2C) industry.
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Half-eaten apples anyone?
Friday, November 28th, 2008 | Advertising, Marketing | No Comments
One of our lads here at Fresh (Chris Raine) punched out this story recently that I thought I’d share with you all. Interesting read and concept.
I own a MacBook and an iPod (onto my third in fact). The daily reality for me is that I spend about three times as much time with these products than I do with any one person (ow - those words were hard to type). However, recent studies by Piper Jaffray have confirmed that apparently I am not alone.
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