Episode 3 Pt 2: Interview with Roy Hawker from WOMF

Friday, January 30th, 2009 | Advertising, Marketing, PR, Web | No Comments

Radio advertising is a huge driver to boost the performance of the web. But combine consumer word of mouth with radio & media partners and the result is the Word Of Mouth Forum (www.womf.com). Roy describes the concept and challenges of launching a truly global brand online. His 15+ years of experience in advertising brings a depth of knowledge that is impressive.

 

 Episode 3 Pt 2: Interview with Roy Hawker from WOMF [7:51m]: Play Now | Play in Popup

Location: Colour Chiefs

Tags: roy hawker, Web, womf

Are social media sites a complete waste of time?

Friday, December 19th, 2008 | Marketing, Web | No Comments

“Everything I’ve seen from the Web 2.0 camp has pretty much indicated it will only appeal to people who want to spend all day diddling around with “interactive” websites to find inaccurate information created by other ill-informed people who also want to spend all day diddling around with “interactive” websites.” - Matt Wolejko
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Tags: media, social, web 2.0, womf