Marketing
Episode 2, Pt 3: The Chew Crew discuss the marketing ploys of ‘Australia’ the movie.
Sunday, January 4th, 2009 | Marketing, PR | No Comments
As the beers begin to flow at the Brews Brothers, the Chew Crew loosely attempt to make sense of the marketing ploy behind ‘Australia’ the movie. Was it ‘landscape product placement’ with a story line attached? The web, mobile and media blitz has been awesome, but has the movie lived up to expectations? Let us know by leaving a comment below.
Episode 3, Pt 3: The Chew Crew discuss the marketing ploys of 'Australia' the movie. [5:12m]: Play Now | Play in PopupViral still got a heart beat?
Tuesday, December 9th, 2008 | Advertising, Marketing, Web | No Comments
We’re big fans of this nice little campaign that’s come out of our “friendly” NZ neighbors. I speak to people all the time who say viral doesn’t work - I don’t know about you but I received this video maybe 4 times in a week! I think as a medium it’s still got legs!
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Half-eaten apples anyone?
Friday, November 28th, 2008 | Advertising, Marketing | No Comments
One of our lads here at Fresh (Chris Raine) punched out this story recently that I thought I’d share with you all. Interesting read and concept.
I own a MacBook and an iPod (onto my third in fact). The daily reality for me is that I spend about three times as much time with these products than I do with any one person (ow - those words were hard to type). However, recent studies by Piper Jaffray have confirmed that apparently I am not alone.
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