gen y
Perkonomics
Thursday, December 4th, 2008 | Chew News, Marketing | No Comments
I refer to the latest Trend Watching report which discusses a concept (very relevant to Gen Y) named Perkonomics. Delivery of perks by brands is not a new concept by any means, but considering we are moving rapidly towards a consumer driven society expect company or brand related perks to be a common part of the business to consumer (B2C) industry.
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Half-eaten apples anyone?
Friday, November 28th, 2008 | Advertising, Marketing | No Comments
One of our lads here at Fresh (Chris Raine) punched out this story recently that I thought I’d share with you all. Interesting read and concept.
I own a MacBook and an iPod (onto my third in fact). The daily reality for me is that I spend about three times as much time with these products than I do with any one person (ow - those words were hard to type). However, recent studies by Piper Jaffray have confirmed that apparently I am not alone.
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