Perkonomics

Thursday, December 4th, 2008 | Chew News, Marketing | No Comments

I refer to the latest Trend Watching report which discusses a concept (very relevant to Gen Y) named Perkonomics.  Delivery of perks by brands is not a new concept by any means, but considering we are moving rapidly towards a consumer driven society expect company or brand related perks to be a common part of the business to consumer (B2C) industry.
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Tags: consumer driven, gen y, Perkonomics, perks