Building a smart web site
Sunday, September 7th, 2008 | Web
So you have a web site and it’s working well, but essentially it’s still just a large ad space. It doesn’t actively make you money or save you money and you still don’t know who is visiting it, if anyone.
Make money from your web site
An online store is an ideal way for a small business to increase sales, while keeping cost to a minimum. E-Commerce software can take payments, track your inventory, send receipts and invoices and many other time consuming tasks. An online catalogue can serve as a great pre-sales teaser. By the time the customer comes to your store, they know what they want and you don’t have to spend time conning discussing it with them. Your customers will appreciate everything you do to make it easier for them to buy from you.
Save money from your web site
There are many tedious tasks that can be automated to save labour costs. For example, a simple FAQ page (Frequently Asked Questions) can save hundreds of hours every year in phone support.
Online Training
If you are using too many resources training your staff or customers, move your training online for people to do in their own time, at their own pace. Training can be very interactive and all results and feedback are automated to save time.
E-Marketing
SEO (Search Engine Optimisation) puts your siteinto the top listings in Google and other search engines. Finding your web site among the millions of other sites that are being published daily is becoming increasingly different. There are many factors involved when getting your site to rank higher including content, titles, the sites you link to and most importantly, who links to you. A web site isn’t much use if nobody knows its there. SEO is a relatively inexpensive and powerful form of advertising and positioning your site into a global market.
eNewsletters are one of the most effective forms of touching your clients (in a good way), at a fraction of the cost of direct marketing. E-Newsletters have an average 45% open-rate as opposed to direct mail, which enjoys only a 1% open-rate. Invitations to click through to the web site to ‘read more’ or ‘WIN!’ translate directly into web site traffic.
A well-written e-newsletter is one of the best ways to promote your firm as an industry leader. Informative articles, providing good advice for free will build trust and attract clients to your services. Sign up for free web advice HERE!
Collecting client data is vital for maximising the effectiveness of your marketing campaigns. Online surveys are a cheap and effective way of pinpointing your target audience and their preferences. These can also easily be included in your newsletters. A small incentive is all that is required to get the best results form a survey.
Site tracking allows you to measure your ROI (Return On Investment) on your marketing dollar. See where users are coming and going throughout our site, find out what advertising is working and see who is buying and if not, why not. There are some very affordable and powerful tools available for monitoring all aspects of your web site. A monthly report can be emailed to you containing complete statistical data and graphs of all your web site traffic with an analysis and recommendations.
If you are unsure what the web can do for you, contact KND for a free web site assessment - enquires@knd.com.au or 3832 4077
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