Episode 3 Pt 2: Interview with Roy Hawker from WOMF

Friday, January 30th, 2009 | Advertising, Marketing, PR, Web

Radio advertising is a huge driver to boost the performance of the web. But combine consumer word of mouth with radio & media partners and the result is the Word Of Mouth Forum (www.womf.com). Roy describes the concept and challenges of launching a truly global brand online. His 15+ years of experience in advertising brings a depth of knowledge that is impressive.