Archive for December, 2008
Episode 2, Pt 2: The Chew interview Mike from the Brews Brothers
Wednesday, December 24th, 2008 | Advertising, Chew News, Graphic Design, Marketing, PR, Print, Video Production, Web | 1 Comment
Starting a business?? Get an insight into how Mike got the ‘Brews Brothers’ off the ground & how the home brewing process works. Located in Woolloongabba, Brisbane, The Brews Brothers is the micro brewery where they help you brew the perfect home brew. Visit their web site at http://www.brewsbrothers.com.au.
Episode 2, Pt 2: The Chew interview Mike from the Brews Brothers [7:13m]: 
Are social media sites a complete waste of time?
Friday, December 19th, 2008 | Marketing, Web | No Comments
“Everything I’ve seen from the Web 2.0 camp has pretty much indicated it will only appeal to people who want to spend all day diddling around with “interactive” websites to find inaccurate information created by other ill-informed people who also want to spend all day diddling around with “interactive” websites.” - Matt Wolejko
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Episode 2, Pt 1: What’s been happening with the Crew
Thursday, December 18th, 2008 | Advertising, Chew News, Graphic Design, Marketing, PR, Print, Professional Development, Video Production, Web | No Comments
Episode 2, Pt 1: What’s been happening with the Crew
Viral still got a heart beat?
Tuesday, December 9th, 2008 | Advertising, Marketing, Web | No Comments
We’re big fans of this nice little campaign that’s come out of our “friendly” NZ neighbors. I speak to people all the time who say viral doesn’t work - I don’t know about you but I received this video maybe 4 times in a week! I think as a medium it’s still got legs!
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Perkonomics
Thursday, December 4th, 2008 | Chew News, Marketing | No Comments
I refer to the latest Trend Watching report which discusses a concept (very relevant to Gen Y) named Perkonomics. Delivery of perks by brands is not a new concept by any means, but considering we are moving rapidly towards a consumer driven society expect company or brand related perks to be a common part of the business to consumer (B2C) industry.
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